Page 25 - November 2021 Issue Hustle Mama Magazine
P. 25

 4 Formats You Can Use to Repurpose Your Evergreen Content
To make the most of the time you spend researching and writing your content, you should consider repurposing it into other formats. Not only will you be able to expand your reach, but you’re also making yourself appear more credible and trustworthy in the process. And as you know, being known as a trustworthy brand will help bring in the leads and sales for your business. So, here are the four formats you can use to repurpose your evergreen content:
People love watching videos. In fact, a significant number of people would rather watch videos than read an article or a paper on the same subject! For instance, if you have a tutorial article, you can write descriptions of how your product will work and maybe add some screenshots. But if you have a video showing people the step-by-step process, which do you think will get more views and more shares? I daresay the video version is going to come out on top!
Podcasts are popular for a reason. It’s an easy to consume digital format that allows busy people to multi-task. Podcasts make it super easy for people to learn something new and be productive while they are stuck in traffic or working out at the gym. Podcasts aren’t difficult to produce, so consider this format when repurposing your content.
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